HOW TO MAXIMIZE YOUR PROFITS AND GUARANTEE A SALE: TOP 10 STRATEGIES TO SELLING YOUR PAINTED FURNITURE
Hi sweet creative SI family! While going through my inventory over the weekend, I came across 5 pieces of previously painted furniture that I have NOT listed for sale (for various reasons) and this gave me the idea for today’s post. I’m sharing my Top 10 Strategies To Selling Your Painted Furniture. These 10 tips will help maximize your profits whether you’re listing a piece of painted furniture for the very first time — or whether you have a full-blown furniture flipping business!
Let’s get right into it…
Pricing has a lot to do with how fast my furniture sells. Lower-priced items (which are usually smaller pieces) usually sell faster. For example, nightstands, smaller dressers, and entry tables are the best and the fastest sellers for me. My larger items with higher price tags sell just as well but will sometimes take a little longer to find a home. In my experience, checking your area pricing along with how your colleagues are pricing their refinished pieces is a great indicator. I have a full tutorial on How To Price Your Painted Furniture here. I’ve also included another amazing resource from Christina Muscari in the “Related Posts” section at the bottom of today’s post.
#2. SELLING PLATFORMS
When I first started painting furniture I sold my pieces on Craigslist and Kijiji. Over the years these two online platforms were bringing in fewer and fewer views. I switched over to Facebook Market Place and immediately had an increase in inquiries and sales.
If you find the selling platform you’re using is taking forever to sell your items, try branching out. EBay, Etsy, Social Media profiles/groups/pages, Facebook Market Place, Consignment Shops, local flea markets, etc may be a better way to sell your painted furniture in your area.
#3. INCREASE YOUR EXPOSURE
A large part of selling is a numbers game. The more exposure you have will increase the likelihood of your furniture selling quickly. For example, Salvaged Inspirations brings in thousands of readers every day. I feel extremely blessed (because I soooo appreciate you being here!!!) and many of my furniture makeovers get inquiries via email even before I list them for sale. That said, you don’t need a website. Increasing your exposure on a social media platform can greatly help in selling your pieces!
And don’t forget about family, friends, neighbors, and your community because word of mouth is awesome! Everyone I know knows that I’m a furniture painter and online publisher who teaches furniture painting. This works to my benefit on both ends of my business. I receive furniture pieces that are no longer wanted. This is a win-win because I get old unwanted furniture to flip – and my neighbors or friends have it taken off their hands without the hassle. And on the other end of the transaction, if someone is looking for a unique piece of furniture, I may have that one-of-a-kind piece they’ve imagined for their space!
#4. STAGING AND STYLING
When I first started painting my furniture, it took me DAYS to style a piece. It not exaggerating when I say it was agonizing for me. I couldn’t figure out why other painters’ furniture looked so beautifully styled while mine looked forced and unremarkable. It took me years to get comfortable with styling my pieces.
For the most part, I still prefer the ‘less is more styling’ to keep the piece of furniture as the main focal point. But finding your own style is an important part of selling your furniture. If you learn how to let your “style” showcase your art, it will make a huge difference in how fast your piece sells!
#5. IMPROVE YOUR PHOTOGRAPHY
The second part of staging and styling is to capture your beautiful work in a clear image. As the saying goes “A picture is worth a thousand words!” and it’s so true.
You want the seller to be able to visualize the furniture in their space while looking as good as the product image does. Do you need an expensive DSLR to achieve this? NO! You can create stunning images with your camera phone. And if the captured image isn’t 100% to your liking, do some small tweaks and post edits in Canva or Photoshop.
A few things to keep in mind when photographing your piece are~
- Good staging and styling.
- Good lighting.
- Good product angles.
- A few close-ups of the details.
- Clear images.
If you are interested in a more detailed article on photography or styling, leave me a comment down below because this is a huge topic in itself!
#6. PRODUCT DESCRIPTIONS
When listing your furniture for sale, the product description and language you use are important. If your furniture is not selling, double-check that your product description sounds appealing to the potential buyer.
For instance, I find when I write and describe “4 large drawers” it doesn’t work as well as saying “this dresser has four (4) spacious drawers to safely keep your belongings. All the drawers are clean and work perfectly. See the difference? The first is an accurate description but it doesn’t draw the potential buyer in. Here’s another example “small desk” compared to “this desk has a small footprint and will look gorgeous in any cozy space”
If you are stumped on how to craft a product description, a good idea is to see how the professionals do it. Go onto a few websites where they sell furniture and see how they are phrasing the description. Also be sure to add important information like color, style, manufacturer, dimensions, and pick-up or delivery details.
#7. REPURPOSING | CHANGE IT UP
If your furniture has not sold OR has been scratched or damaged in storage and you don’t feel comfortable selling in its present condition, consider repainting and restyling it. Remember it’s JUST PAINT! And changing the color, legs or hardware could make all the difference! Although I’m never thrilled about painting the same piece twice, I do think there’s something fun and exciting seeing how many looks I can give to one piece. I do this every Christmas with this Christmas Washstand tradition.
As I mentioned at the top of this post, here are a few pieces that I have NOT listed for sale because there’s an issue. They have either been damaged in storage or there’s an issue that needs addressing before I list them for sale. Over the next few months, I’m hoping to repaint them and share them with you here on the #siblog. We can have some fun seeing how different I can make them look and which version YOU prefer!
#8. OFFER DISCOUNTS OR PROMOTIONS
I price my furniture very fair as I have other streams of income such as this blog, affiliate income, etc. If someone wants to make me an offer on one of my pieces and it’s slightly less than the listed price, I don’t have a problem with it. The reason is I have limited space for my finished furniture, and it makes more sense for me to find it a forever home where someone will love it and get good use out of it rather than me holding onto it for an additional month (or longer) for the extra $50 or so.
I know some painters have a special time of year they discount their inventory for instance around holidays or end-of-year sales. Personally, I don’t think there’s a right or wrong way of doing this but rather whatever feels comfortable for YOU and YOUR business! I’d love to hear your thoughts on offering discounts or promotions in the comments below.
This may not fall under the category of maximizing your profits, but if all else fails, consider donating your piece to a local thrift store, restore or even curbside which will give someone else an opportunity to work on it.
This way the furniture is given a second chance and it frees up some time and space for you to work on something that inspires you!
#10. BE PATIENT
Lastly, in my experience of painting and selling furniture over the last 12 years, be patient and don’t give up. Some pieces will sell super fast. Others will take some time. There are so many reasons this could be the case (as listed above) but just know it’s the nature of this business. And just like with everything in life, the more experience you have under your belt, the easier and easier painting and selling becomes!
DO YOU HAVE ANY TIPS ON HOW TO SELL YOUR PAINTED FURNITURE?… I’D LOVE TO HEAR! OR FEEL FREE TO ASK ANY QUESTIONS YOU MAY HAVE… I ALWAYS LOVE HEARING FROM YOU. IT MAKES MY DAY! 🙂
Happy furniture painting friends!
HOW TO PRICE YOUR PAINTED FURNITURE
22 SALVAGED FURNITURE FLIPPING IDEAS
HOW TO STAGE-PAINTED FURNITURE LIKE A PRO!
STYLING & STAGING FURNITURE (FB GROUP)
HOW TO SELL & PRICE FURNITURE (CHRISTINA MUSCARI)
PIN AND SHARE!
Do Dodson says
Great post, Denise! It’s full of helpful info. Thanks for sharing. Pinned 📌 🙂 xo
Thanks for the PIN my friend! XOXO
Good tips. We sell some directly on our Facebook page, the rest I list on marketplace. However I’m finding after five years that for the last few months I’m getting barely any sales there. Minimal views, sometimes no messages for weeks and even months. I’ve unlisted and relisted, tried posting from my husband’s account,..nothing but crickets. Sometimes I search my item by description and it doesn’t even show up at all. I’ve asked friends to search also….nothing. Obviously there’s no way to contact Facebook. I’m so frustrated by this …there’s nothing I can do. Won’t even let me boost anything. I’ve checked all my settings…. Etsy needs a local selling option that doesn’t involve shipping.
Thanks, Susan… and I hear you. Facebook can be frustrating as they are changing algorithms and how things work constantly. Have you tried listing on your other social platforms? IG maybe?
I don’t have many instagram followers if that’s what you mean. I post all my finished work there tho on my account. Facebook marketplace was working fine for me for years until the end of last year. I see many many other furniture flippers listings constantly on my marketplace feed. No idea why it would just stop…
Great article Denise! I would love another article on photography and styling. This is definitely a weakness for me.
Hi Sara! Okay, working on it for you!🤗
Just wanted to pop in to let you know that I followed all your advice and my end tables sold! I’m over the moon. Thank you SO much for sharing these strategies; they certainly worked for me 🙂
OMGOSH! This makes me soooo happy Sara! Thanks for sharing!!! XOXO
Laura F says
Thanks for the insightful post! Very helpful…would love a post re: Styling
Thanks Laura and will do!
Hello! This post was very helpful, as I sometimes find staging and styling almost more difficult than refurbishing the piece itself.
I would love a more in-depth post about styling and photographing pieces
Hi Grayce! Yesssss, that’s exactly how I felt! Thanks for chiming in! 🙂
Kimberly Wollmer says
I would love a post about styling. I struggle with this and any tips would be awesome! I find my best market is Thursday through Sunday on Marketplace. I think people are off work and have more time to shop.
Okay thanks Kimberly! And thanks for the tip re Marketplace!🤗
Caye Cooper says
I’m just starting out on my furniture business and you are absolutely right–it is agonizing to decide on how the piece will look. Wow! I have watched several of you VERY SUCCESSFUL folks, and sometimes I can guess what color(s) you will use on a piece. So I think that that’s a plus for me!
I am very interested in a more detailed article on photography or styling, when you have time. I only have my Samsung cell phone camera to use, but I think it takes pretty good pictures.
Thank you sweet lady for all the encouragement you give us, and especially for the wonderful projects you do so beautifully. We/I truly appreciate you!
Thanks so much, Caye! And I totally get it so I’d love to do a post on styling and/or photography. That would be a lot of fun. And yes, your phone camera is the perfect start. When I was in the Latow Photography Club, they had a cute saying, “Its the violinist that makes the beautiful music… not the violin.” 😉
Hi Denise. These are excellent tips for selling anything (not just furniture)! Thank you for all the advice. All of your furniture creations are beautiful.
So true, these tips work with any sort of craft or product being sold online! Thanks Monique! XOXO